"Julia was able to jump in and help me with my website, my profiles and my online networking. We've even received numerous clients from our online activity." Donald Werre President at D & S Cabinet & Sinktop, Inc.

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julia flynn werre blog idea machineMany clients – many projects! WRITTEN BY JULIA FLYNN WERRE Idea Machine

There are unlimited opportunities to generate income on the internet that I explore here in my Julia Flynn Werre Blog. Clients come to Word of Mouth Wired for a variety of needs from websites to marketing support. We focus on the one thing that we feel is at the root of why we’re in business and that is: Make some money, Honey!

Projects include: Asirvia, Google Nearby, proximity marketing, website design, consulting, website content, photos, copywriting, Search Engine Optimization, Social Media Marketing (Facebook, LinkedIn, Twitter, Google+, Manta and more), blog writing, ebook creation, videos and powerpoint presentations. Website maintenance, hosting, domains and more.

…have you seen this from me before?

Joe Flynn (my Dad) was an amazing sales man and so is my Mom, my Dad: Bob Smith, my sisters and my brothers-in-law. We’re a family of sales professionals! Then I married a family of sales professionals, too! We have one motto in our family: Make some money, Honey!

Google

Marketing Automation: does exposure equal conversion?

“Nothing happens until somebody sells something.” That’s the famous quote that have become my “words to live by” as a marketing consultant who focuses on sales.

I’ve been as sales “leader” since age 8 when I sold the most raffle tickets in the entire school of kids from 1st through 8th grade. I distinctly remember the experience and mental preparation that I was undergoing on a daily basis.

a and p grocery storeFirst, I was going straight to the A & P grocery store in my school uniform immediately at the end of the long school day. I would be faced by hundreds of housewives and mothers stopping by the only full service market within 25 miles without entering Baltimore City. My Mom would prepare me with a simple script that she rehearsed with me in the car as we drove the 3 miles to the A & P.

Mom would say, “Remember to smile, hold out the ticket and say,’would you like to take a chance to win a basket of cheer or a 50/50 raffle?’ It’s only a dollar.” The additional script, if I needed more persuasion was the addition of: “I go to St Augustine’s in Elkridge and we’re having a big Spaghetti Dinner and Christmas Bazaar.”

Sometimes the busy Mommy’s would say yes, sometimes they would say, catch me on the way out or the worst…I already bought one from the kid my neighborhood. Ugh.

No matter what, when the people left the store, I had a reply: good luck with your ticket! Or “here’s the pen to fill out your ticket” Looking back, I was following the same protocols I recommend to this day.

I eventually won the sales contest and I also so the winning ticket! I was born for sales and marketing.

But when I think about this story, I remember that each part of this process applies today and that the same lessons apply. If you just get exposures and no conversions, you won’t make any sales and you won’t win the prize!

It also teaches the best way to language your offer and shows that persistence converts into sales, too.

I’m no longer selling raffles tickets for my elementary school, but I am marketing businesses for many local Maryland business owners in Howard County (Columbia, Ellicott City, and Elkridge), Anne Arundel County and Baltimore County (Catonsville, Woodlawn, and Baltimore City) and DMV area businesses, too.

If you want to excel in your marketing conversion from your exposures follow a few simple rules. First, think about the information you want to share with your clients and what the clean message is that you want to share. Control is key!

Second, plan the route you want to take to convert your clients. I always start with proximity marketing Asirvia GO beacons (check them out at Asirvia.com/Juliaflynnwerre) and focus on the tiny message that will appear on prospects’s smart phones. I know that the message will hit the phones of the prospects within about 1/4 mile of the clients so I’m inviting them for a visit.

Next, use that proximity marketing tool to guide your audience to a lead capture page, I use jwerre.onlinesalespro.com/demo to illustrate how simple to create a landing page that is congruent with my message and then push the prospect to my final destination.

Finally, the landing zone! Get the well-informed and well-exposed prospect to convert on the website where you want them to go. That’s my favorite part! I know that the client has now seen my product/service at least 3 times and create an ongoing drip campaign to encourage continued and persistent communication.

For my drip campaigns I have used mailchimp and have been very happy with the reports and feedback.

To accelerate your conversions, follow this quick and easy steps to success. Remember, proximity marketing is your best friend for converting clients who are nearby and will usually enjoy the buy local messaging.

How does Google Nearby #proximitymarketing help your marketing automation?




How does Google Nearby #proximitymarketing blogs help your marketing automation in #AnneArundelCounty #HowardCounty #Baltimore?
Google nearby asirvia proximity marketingLead generation using Google Nearby starts with great content and a blog is the perfect way to present your content to the world. Use it to draw eyes to your services or products, and increase visibility by making your blog content available in a multitude of formats.
http://jwerre.onlinesalespro.com/happy
Most small businesses use a blog to inform their clients of news and events, as well as for lead generation. Unfortunately, the vast majority of these blogs don’t serve much purpose, apart from adding content to the site. If you feel like your blog is stagnating, it’s time to turn things around and make your blog work for your business.

How does proximity marketing blogs help your marketing automation?
Lead generation starts with great content and a blog is the perfect way to present your content to the world. Use it to draw eyes to your services or products, and increase visibility by making your blog content available in a multitude of formats.
Most small businesses use a blog to inform their clients of news and events, as well as for lead generation. Unfortunately, the vast majority of these blogs don’t serve much purpose, apart from adding content to the site. If you feel like your blog is stagnating, it’s time to turn things around and make your blog work for your business.
Watch a demo https://goo.gl/aGiXWv
Learn about #proximitymarketing and how it will impact #AnneArundelCounty and #HowardCounty and #Baltimore County businesses by spreading their business messages faster.
Visit our replicated website at http://asirvia.tv/juliaflynnwerre or http://jwerre.onlinesalespro.com/happy

1. Use SEO Correctly

Search engine optimization is what blogs are best for. With frequent updates, blogs catch the eye of the search engine pretty quickly. Take advantage of this by using your keywords throughout the post.
The biggest mistake made by small businesses when blogging is keyword stuffing. Adding too many keywords will actually get you dinged in the search engines. Stick to roughly 1-2% keyword density for optimum results.
Remember that Google doesn’t just look at your main keyword. It also watches for related words. For example, if you’re writing about cars, words like tires and engines would be pretty normal related words. Seeing this helps the search engine decide if the post is worthy of being listed in the results or not.
2. Repurpose Your Content
It’s a lot of work to write a blog post, so don’t let it go to waste. Instead, repurpose that old content and make it work harder for you in lead generation. A few ways to repurpose:
– Create a #marketingvideo from your content http://jwerre.onlinesalespro.com/quickvideo
– Turn it into a PDF for people to download (have them opt into your email list to get it)
– Make a PowerPoint out of the post
– Create a video about it (using the PowerPoint)

3. Add an Opt-In

Chances are, you have an opt-in form already. Where is it? If you said on your sidebar or in a popup, you join thousands of other small business bloggers. What if there was a better way?
Pop-ups and slide-ins can be useful and certainly have their place, but if the visitor has a pop-up blocker, they will never see the form. A better practice is to make sure the form is visible on every page.

TIP: While the side bar isn’t a bad place for a form, you may have better results if you add a simple form to the end of every blog post.

4. Share on Social Media

Every post you write should be shared to your social media accounts. If you are on Pinterest, make sure you have a great image to go with the post and share it. You can promote your blog on multiple branches of social media, making It possible to reach people who might otherwise never know about your blog or website.
http://jwerre.onlinesalespro.com/quickvideo

5. Accept Guest Bloggers

There’s a lot of talk out there about being a guest blogger, but accepting guest bloggers can also be beneficial, particularly if your business blog is still small. When someone else writes on your blog, they are bound to tell their own followers about the post. This means you’ll gain more readers and they also get to increase their reach.
Finding guest bloggers isn’t too difficult, as they will start emailing you as soon as the blog is live. However, it’s important to choose carefully and to allow yourself to veto any post that does not fit well with your plan.
Manage all your lead generation and direct sales in one place.
From generating leads to marketing automation to closing sales, Marketing Automation sales tools like OnlineSalesPro.com helps you grow your sales.
WATCH A DEMO https://goo.gl/aGiXWv

How do blogs help your marketing automation?

How do blogs help your marketing automation?

Lead generation starts with great content and a blog is the perfect way to present your content to the world. Use it to draw eyes to your services or products, and increase visibility by making your blog content available in a multitude of formats.
Most small businesses use a blog to inform their clients of news and events, as well as for lead generation. Unfortunately, the vast majority of these blogs don’t serve much purpose, apart from adding content to the site. If you feel like your blog is stagnating, it’s time to turn things around and make your blog work for your business.
Watch a demo https://goo.gl/aGiXWv

1. Use SEO Correctly

Search engine optimization is what blogs are best for. With frequent updates, blogs catch the eye of the search engine pretty quickly. Take advantage of this by using your keywords throughout the post.
The biggest mistake made by small businesses when blogging is keyword stuffing. Adding too many keywords will actually get you dinged in the search engines. Stick to roughly 1-2% keyword density for optimum results.
Remember that Google doesn’t just look at your main keyword. It also watches for related words. For example, if you’re writing about cars, words like tires and engines would be pretty normal related words. Seeing this helps the search engine decide if the post is worthy of being listed in the results or not.

2. Repurpose Your Content

It’s a lot of work to write a blog post, so don’t let it go to waste. Instead, repurpose that old content and make it work harder for you in lead generation. A few ways to repurpose:
– Turn it into a PDF for people to download (have them opt into your email list to get it)
– Make a PowerPoint out of the post
– Create a video about it (using the PowerPoint)

3. Add an Opt-In

Chances are, you have an opt-in form already. Where is it? If you said on your sidebar or in a popup, you join thousands of other small business bloggers. What if there was a better way?

Pop-ups and slide-ins can be useful and certainly have their place, but if the visitor has a pop-up blocker, they will never see the form. A better practice is to make sure the form is visible on every page.TIP: While the side bar isn’t a bad place for a form, you may have better results if you add a simple form to the end of every blog post.

4. Share on Social Media

Every post you write should be shared to your social media accounts. If you are on Pinterest, make sure you have a great image to go with the post and share it. You can promote your blog on multiple branches of social media, making It possible to reach people who might otherwise never know about your blog or website.

5. Accept Guest Bloggers

There’s a lot of talk out there about being a guest blogger, but accepting guest bloggers can also be beneficial, particularly if your business blog is still small. When someone else writes on your blog, they are bound to tell their own followers about the post. This means you’ll gain more readers and they also get to increase their reach.
Finding guest bloggers isn’t too difficult, as they will start emailing you as soon as the blog is live. However, it’s important to choose carefully and to allow yourself to veto any post that does not fit well with your plan.

Manage all your lead generation and direct sales in one place.

From generating leads to marketing automation to closing sales, Marketing Automation sales tools like OnlineSalesPro.com helps you grow your sales. 
WATCH A DEMO 
https://goo.gl/aGiXWv

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Julia Flynn Werre



julia@juliaflynnwerre.com





410-978-8555 Cell